The Western Cape government, together with Wesgro, has launched the “We Are Open” domestic tourism campaign to urge South Africans to take advantage and explore the beauty and diversity of the many affordable and world-class attractions that Cape Town and the Western Cape has to offer.
The “We Are Open” campaign follows on the “One Day” campaign, a collaboration between Wesgro, the Western Cape Government and the City of Cape Town, that was launched during lockdown to support the tourism industry in the Western Cape and also remind people that one day Cape Town and the Western Cape will again be open for them to explore and experience.
“For those living in South Africa, that day is now here, and our most beautiful regions in the Western Cape – the Cape West Coast, Cape Overberg, Cape Town, Cape Winelands, Garden Route and Klein Karoo and Cape Karoo – are open to explore, safely.”
Outlining the detailed campaign plan, Wesgro CEO, Tim Harris, said that, “many people’s international holidays were cancelled due to the lockdown. But the Western Cape is full of experiences that match some of the world’s favourite destinations and we want to show people just how diverse and world-class it truly is. And so, this digital campaign will highlight the world-class locations of the Cape Town and the Western Cape where you will feel like you could be anywhere in the world.”
Going live on 31 August 2020, the “We Are Open” campaign will target travellers across the country, particularly in Gauteng, Kwa-Zulu Natal and the Western Cape, who are looking for world-class and affordable travel options in South Africa, directing them to a curated list of experiences on the Discover Western Cape website at wesgro.co.za/travel/home
The campaign will also include our “Kids Stay Free” initiative to encourage families to take advantage of the offers for children to stay free at participating travel and accommodation partners across the Western Cape.