The City of Cape Town’s destination marketing campaign was launched this week.

The campaign is aimed at encouraging overseas visitors to visit The Mother City again.

The campaign will see Cape Town’s beauty and attractions advertised at bus stops, subway stations and other locations around Munich, London and New York.

Mayoral Committee member for Economic Opportunities, James Vos.

He says the Covid-19 pandemic had a sever negative effect on the City’s tourism sector.

Read more on the campaign here.

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The Department of Tourism says applications for the next round of the Tourism Transformation Fund (TTF) and Green Tourism Incentive Programme (GTIP) are now open.

The applications officially opened on 1 October.

Departmental spokesperson, Blessing Manale says the TTF is aimed at assisting small and medium-sized, black-owned tourism businesses expand and grow their operations.

He says businesses can also now submit their applications for the Green Tourism Incentive Programme.

The funding, in collaboration with the Industrial Development Corporation, will provide funding to tourism business who want to make their operations “greener” and more environmentally sustainable.

To apply and get more information, click here.

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The City of Cape Town has signed a new agreement with Cape Town Tourism to further boost efforts to revive the City’s tourism sector.

The partnership will see the two entities work together to provide marketing material and visitor information services.

Mayoral Committee member at the City’s Directorate of Economic Opportunities, James Vos says they will also provide product development support to local businesses.

Vos says prior to the pandemic, the tourism industry employed around 150 000 people in Cape Town, making it the sector with the highest growth and employment potential.

Read the full statement here.

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With Tourism Month that officially kicked off on Wednesday the Mother City is ready to receive both domestic and international visitors this summer holidays.

The City’s Directorate of Economic Opportunities, this week launched its strategy for the 2021/2022 tourism-season under the theme ‘Tourism for inclusive growth’.

Mayco member, James Vos says the aim is to also urge locals to encourage tourists to make the Mother City their holiday destination of choice.

He says locals will also be assisted to start their own tourism enterprises.

Watch the full launch event here.

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The City of Cape Town has opened its revamped Visitor Experience Centre.

Situated in City Hall, and launched in collaboration with Cape Town Tourism, the centre offers visitors and locals a wealth of information on tourist attractions and experiences in and around the Mother City.

Cape Town Tourism CEO, Enver Duminy.

Duminy says the centre is a perfect launch-pad from which to explore Cape Town.

Follow the launch event here.

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