Cape Town’s tourism sector is looking positive. This is despite the many obstacles, including recent travel bans and the Omicron variant putting a damper on visitor bookings to the Mother City.

The team at Cape Town International Airport says it expects over 19 000 passengers and 180 flights will be processed daily in the week before Christmas.

TravelStart says that over 25 000 flights have been booked through its system for December alone.

Mayco member for Economic Growth, James Vos says: “In the coming year, I will place even greater effort into tourism enterprise growth. An example is the expanded rollout of the Neighbourhood Experience Development training manual, a practical guide that includes guidance on guest management and business operations.”

Vos has been out and about in the Mother City to check on visitor number and experiences and was recently at the Cape Town Tourism’s (CTT) Visitor Experience Centres.

He said: “I was pleased to hear that the Centres’ teams have engaged with thousands of local visitors, a plain and clear sign of the success of our Pocket-Friendly domestic tourism campaign which was launched just over two weeks ago. These Centres are indicative of the service offering of CTT, Cape Town’s official Destination Marketing Organisation, which is funded by the City.”

The campaign is a partnership between CTT and Travelstart, Safarinow and Club Travel booking platforms that are offering locals discounts on flights, accommodation and experiences.

 

Cape Town’s clothing industry is closing 2021 on a high, so says the City of Cape Town.

The municipality has announced the winners of the first Business Accelerator project managed by the City’s Special Business Partner, the Cape Clothing and Textile Cluster (CCTC).

It is funded by the Enterprise and Investment Department, the initiative matched small enterprise manufacturers with opportunities at large leading retailers

They also provided them with training to unlock procurement and build new and long-term supply relationships.

After weeks of hard work from all the SMMEs, medical scrubs manufacturer, Sabafuraha was awarded the top prize that includes a R20 000 cash injection and a mentorship programme with industry leaders.

The City’s Mayoral Committee Member for Economic Growth, James Vos says: “Sabafuraha exemplifies the resilience and innovation of Cape Town’s clothing and textile industry and the determination of entrepreneurs who are the backbone of our economy. As the City, we have seen the value of supporting industry growth in such an impactful way.”

Founded in 2017 by Moshibudi Piet and her sister Lehlogonolo, Sabafuraha creates African-inspired attire for medical practitioners, commonly referred to as scrubs.

The brand also aims to create job opportunities for women from vulnerable communities.

Vos said: “It has been a challenging few years for Cape Town’s industries and the economy at large. Despite this, businesses have displayed determination. I am proud that as the City, we can support these enterprises, communities, and industries because it means that we can ensure that opportunities become more accessible to more Capetonians.”

The City of Cape Town’s destination marketing campaign was launched this week.

The campaign is aimed at encouraging overseas visitors to visit The Mother City again.

The campaign will see Cape Town’s beauty and attractions advertised at bus stops, subway stations and other locations around Munich, London and New York.

Mayoral Committee member for Economic Opportunities, James Vos.

He says the Covid-19 pandemic had a sever negative effect on the City’s tourism sector.

Read more on the campaign here.

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The City of Cape Town has signed a new agreement with Cape Town Tourism to further boost efforts to revive the City’s tourism sector.

The partnership will see the two entities work together to provide marketing material and visitor information services.

Mayoral Committee member at the City’s Directorate of Economic Opportunities, James Vos says they will also provide product development support to local businesses.

Vos says prior to the pandemic, the tourism industry employed around 150 000 people in Cape Town, making it the sector with the highest growth and employment potential.

Read the full statement here.

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With Tourism Month that officially kicked off on Wednesday the Mother City is ready to receive both domestic and international visitors this summer holidays.

The City’s Directorate of Economic Opportunities, this week launched its strategy for the 2021/2022 tourism-season under the theme ‘Tourism for inclusive growth’.

Mayco member, James Vos says the aim is to also urge locals to encourage tourists to make the Mother City their holiday destination of choice.

He says locals will also be assisted to start their own tourism enterprises.

Watch the full launch event here.

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