The City of Cape Town has signed a new agreement with Cape Town Tourism to further boost efforts to revive the City’s tourism sector.

The partnership will see the two entities work together to provide marketing material and visitor information services.

Mayoral Committee member at the City’s Directorate of Economic Opportunities, James Vos says they will also provide product development support to local businesses.

Vos says prior to the pandemic, the tourism industry employed around 150 000 people in Cape Town, making it the sector with the highest growth and employment potential.

Read the full statement here.

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The Deputy Tourism Minister, Fish Mahlalela has called on tourism operators to make their activities and attractions more affordable for locals.

During the official Tourism Day celebrations he said this will encourage a more inclusive tourism sector.

Mahlalela said pricing is one of the biggest factors that discourage locals from enjoying South Africa’s tourism offerings.

Read the Deputy Minister’s full speech here.

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