Cape Town Tourism says it is encouraged by the recovery in tourism numbers seen in the Mother City, in April of 2022.

The organization’s CEO Enver Duminy says this up-tick in visitor numbers was seen in both the domestic and international tourism segments.

Duminy says in March of 2022 they recorded a 72% recovery in domestic arrivals and a 62% recovery in international arrivals.

Get the latest updates here.

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The Covid-19 pandemic and travel restrictions hit Cape Town’s tourism sector hard but the recovery is underway.

Mayoral Committee Member for Economic Growth, Alderman James Vos says: “2021 proved to be yet another challenge for our hospitality and tourism industries. But thanks to the success of our collaborative campaign efforts to attract local tourists, this past December holiday was much more positive for the local industry. Judging by the demand that we saw, I believe that there will continue to be an upward trajectory for travel to Cape Town and South Africa.”

CEO of Cape Town Tourism, Enver Duminy says: “We’re delighted to see recovery in our visitor economy, with domestic and international tourists injecting some sorely needed capital into the city. We do understand that recovery will take a little longer than we had hoped but we are optimistic that this trend towards recovery continues in February, as we enter our ‘second’ peak season. While the numbers look better, we need sustained tourism to really impact our local small business sector and start turning the devastating blows dealt by Omicron-linked travel bans around.”

The V&A Waterfront reported a year-on-year percentage increase of 31% and attributed it to increased footfall and eased restrictions. They also reported a strong influx of domestic travellers that helped drive the improved figures.

Overall, the tourism sector contributed R5.8 billion to Cape Town’s economy in 2021. In December, tourism contributed R800 million to Cape Town’s economy and the domestic campaign resulted in bookings valued at just over R40 million.

Cape Town’s tourism sector is looking positive. This is despite the many obstacles, including recent travel bans and the Omicron variant putting a damper on visitor bookings to the Mother City.

The team at Cape Town International Airport says it expects over 19 000 passengers and 180 flights will be processed daily in the week before Christmas.

TravelStart says that over 25 000 flights have been booked through its system for December alone.

Mayco member for Economic Growth, James Vos says: “In the coming year, I will place even greater effort into tourism enterprise growth. An example is the expanded rollout of the Neighbourhood Experience Development training manual, a practical guide that includes guidance on guest management and business operations.”

Vos has been out and about in the Mother City to check on visitor number and experiences and was recently at the Cape Town Tourism’s (CTT) Visitor Experience Centres.

He said: “I was pleased to hear that the Centres’ teams have engaged with thousands of local visitors, a plain and clear sign of the success of our Pocket-Friendly domestic tourism campaign which was launched just over two weeks ago. These Centres are indicative of the service offering of CTT, Cape Town’s official Destination Marketing Organisation, which is funded by the City.”

The campaign is a partnership between CTT and Travelstart, Safarinow and Club Travel booking platforms that are offering locals discounts on flights, accommodation and experiences.

 

The City of Cape Town has officially launched its Domestic Tourism Campaign.

The City’s Economic Growth and Tourism Directorate says it has been working non-stop, since the announcement of the recent international travel bans, to ensure the Mother City remains ready to receive visitors.

Mayoral Committee member James Vos says the initiative was developed in partnership with Cape Town Tourism and encourages South Africans to experience and visit the City’s tourist activities and attractions.

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Vos says the campaign offers South Africans discounted prices on inbound flights, hotel stays and activities. Visit capetown.travel for the latest deals and special offers.

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Read more on the initiative here and here.

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The City of Cape Town’s destination marketing campaign was launched this week.

The campaign is aimed at encouraging overseas visitors to visit The Mother City again.

The campaign will see Cape Town’s beauty and attractions advertised at bus stops, subway stations and other locations around Munich, London and New York.

Mayoral Committee member for Economic Opportunities, James Vos.

He says the Covid-19 pandemic had a sever negative effect on the City’s tourism sector.

Read more on the campaign here.

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