The City of Cape Town’s destination marketing campaign was launched this week.
The campaign is aimed at encouraging overseas visitors to visit The Mother City again.
The campaign will see Cape Town’s beauty and attractions advertised at bus stops, subway stations and other locations around Munich, London and New York.
Mayoral Committee member for Economic Opportunities, James Vos.
He says the Covid-19 pandemic had a sever negative effect on the City’s tourism sector.
Read more on the campaign here.
- The City of Cape Town & Cape Town Tourism to further boost efforts to revive the City’s tourism sector.
- Tourism Month 2021 launched.
- Table Mountain has again been voted Africa’s Leading Tourist Attraction in the World Travel Awards.
City’s destination marketing campaign to bring the world back to Cape Town.
— City of Cape Town (@CityofCT) October 25, 2021
Alderman @VosJames, shares his opening remarks while setting the scene. 'It's been a turbulent year for our industry. However, with the est 300 000 British travellers expected (you heard it!) to visit over Summer, this gives us great hope!'💙💙#cttagm2021 pic.twitter.com/fVE86QNOJw
— Cape Town Tourism (@CapeTownTourism) October 26, 2021