Smile 90.4FM is a bilingual, adult contemporary radio station, broadcasting to the Cape Town metropolitan area on 90.4 FM and digitally on the Smile 90.4FM App and www.smile904.fm.
We ensure companionship, comfort and delight; and provide moments of escapism through our daily on-air offerings.
Smile 90.4FM delivers on its music positioning of Better Music & More of It by playing familiar, bright, and sing-a-long hits from the eighties to now. Artists include Bob Marley, Michael Jackson, Whitney Houston, Mariah Carey, Beyonce, Maroon 5, Ed Sheeran, Bruno Mars and John Legend – all your favourite songs are on Smile 90.4FM. The R10 000 No Repeat Workday Guarantee ensures we play the widest variety and the best soundtrack to your workday.
Cape Town wakes up to our flagship show, Smile Breakfast with Bobby & Lindy, with its signature competition, Smile Secret Sound, plus engaging conversations, relevant information and the latest traffic news every 15 minutes.
News that Cape Town Needs to Know Now, every hour on-the-hour from 6am to 7pm, keeps Cape Town in touch with the news of the day that impacts them.
Promotions and competitions on Smile 90.4FM are driven by innovation and creativity – like our award-winning R2 Million Campaign (SA Radio Award Winner 2020 ~ Multi-channel Promotion category), Live Inside & Win the Ride; and our various ‘Smile-In-Action’ initiatives, which play an important role in assisting and helping our audience through community-based projects.
All 189 000 of our listeners are clearly giving us the thumbs up:
• They are loyal and engaging with 65% listening exclusively to Smile 90.4FM
• Our listeners, on average, listen for 1h49min per day
• 39% engage with us on Facebook
• 84% of our listeners are in the SEM 8–10 category; 78% in the LSM 9–10 category
• 39% English, 58% Afrikaans
• 72% age 35+ years